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Marketing Statistics
All letterboxes may look the same, but the people behind them are different. One of today’s most successful and cost effective ways to reach your target audience is by leaflet distribution.- 87% of consumers recalled leaflets posted through the door, compared with 69% for TV, 35% for e-mail and 30% for online ads
Source: Marketing Week, Feb 2011 - Printed leaflet are a simple and effective way to boost a business.
- In 2010, door drop volumes rose by 1.8% to 7.905 billion items!
- Door drop marketing works well with other media as it uniquely offers both precision and penetration.
- In 2010, the average number of door drops delivered to households in an average week is 5.8 million
- 79% of recipients keep, pass on or glance at door drop marketing material.
- Over a third of recipients keep door drops for at least a few days.
- 71% of consumers said that they found free samples delivered through their letterbox useful.
- 62% of consumers said that they found money off coupons delivered through their letterbox useful.
- Nearly half of consumers had either visited a shop, sent for information or bought a product having received promotional material through their letterbox.
- More people respond to door drop marketing compared to direct marketing or television.
- Direct leaflet marketing has a greater share of UK advertising spend than outdoor, radio and cinema advertising.
- Direct Mail represents the fourth largest advertising spend following TV, internet and newspapers
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